How do you get your game noticed?

Hi everybody! I am curious what methods people have used to get their commercial games noticed. I know we can use game development forums. What other methods do you use?

Send it to RPG Portals that already have a fan base. If it's casual enough, send it to the casual portals too. You can send it to review sites and ask them to do a review, but I believe they're usually fairly swamped and it's hard to get them to notice you, and I'm not too sure that being reviewed necessarily leads to a lot of traffic/sales. Still, if it's not a big effort, then you can't lose anything by trying.

Take a look here:

I post development status updates as my status updates, place a banner for it in my signature, and occasionally post materials (storyboards, portraits, screens, etc.) as statuses. Basically, I just take advantage of the status and signature systems. Hype isn't much right now, but that's because I don't have much ready to show at the moment.

The point is that hype slowly builds as I get further along with development, which means that it has a decent chance of peaking at release, which is what I want.

I'll say first that I haven't actually done this, but I've heard that making a press-release is the traditional way of doing things. Make up a couple paragraphs of text about why your game is great and clutter it with representational screenshots and a link to your game's site. Then find/email game-journalists at sites like indiegames.com, if you're lucky they'll post about you. Your game might not get picked up by the big sites, but it's worth trying!

Just be aware that, to get serious attention, you'll probably need a hook that separates you from other J-RPG-style medieval-fantasy stories.